Finance and Strategy instructor

Islam Sanad

Finance and strategy instructor focused on practical decision-making, confident communication, and real-world learning outcomes.

About

Islam Sanad is the co-founder and CEO of TKC — The Knowledge Company — Egypt's central hub for practical skills education. With a background in computer science and over a decade of experience building and scaling digital products, Islam has spent his career at the intersection of technology, education, and entrepreneurship.

Before founding TKC, Islam built JTDigital Courses from the ground up — an EdTech platform that brought structured online learning to thousands of Arabic-speaking professionals across Egypt and the UAE. That experience gave him a front-row seat to a persistent gap in the market: highly capable people with real ambition, but no reliable path to the skills that actually move careers forward.

TKC was built to close that gap. Islam leads the platform's strategic direction, product vision, and instructor partnerships — obsessing over quality at every level. His philosophy is simple: every learning experience should change something. Not add a certificate to a wall, but change how someone works, thinks, or decides.

As an instructor, Islam teaches finance and product fundamentals — translating complex frameworks into clear, actionable tools. His sessions are built around real decisions, not textbook theory. He has worked with clients across Egypt and the UAE, helping teams and individuals build financial literacy and product thinking that holds up under pressure.

Islam is a certified Product Manager (AIPMM, 2018) and holds a BSc in Computer Science from Cairo University. He lives in Cairo, where he continues to build TKC into the skills platform that Egyptian professionals deserve.

Area of Expertise

Negotiation
Financial Modeling

Programs

Get to Know

What's your teaching philosophy?

If you can't apply it in the next 48 hours, I haven't done my job.

Best advice for aspiring PMs in Egypt?

Stop waiting to be "ready." Build something small this week — even a feature spec for an app you use daily.

Outside of work?

Training for his second half-marathon somewhere in Cairo.