Marketing & Branding Instructor

Bassem Wahba

Marketing and branding leader with 15+ years driving brand strategy for regional F&B and lifestyle brands, focused on…

About

Marketing and branding leader with 15+ years driving brand strategy for regional F&B and lifestyle brands, focused on digital growth, creative direction, and data-driven decisions.

Area of Expertise

Market Positioning
Franchise Marketing
SEO
Social Media Growth
Digital Marketing
Brand Strategy

Programs

Brand & Marketing Mastery

Program

Brand & Marketing Mastery

Program

By Bassem Wahba

Get to Know

LinkedIn

What's the biggest mistake brands make?

Chasing trends instead of building a consistent identity people recognize.

What made you move into teaching?

After 15 years building brands for other companies, I wanted to help people build the skill directly, not just the output.

What's your teaching style?

Practical and campaign-driven — we work on real briefs, not theory.