Marketing

Brand & Marketing Mastery

A marketing track covering brand strategy, digital growth, and campaign execution for real-world business impact.

About

MarketingMarket PositioningFranchise MarketingSEOSocial Media GrowthDigital MarketingBrand Strategy

A marketing track covering brand strategy, digital growth, and campaign execution for real-world business impact.

This track is built around real campaign work, not textbook theory — you'll build a brand identity, plan a launch, and run a digital growth plan the way an in-house marketing team actually does it.

By the end, you'll have hands-on experience with budget planning, social media strategy, and SEO fundamentals — the same skills used to grow a decades-old brand or launch a new one from scratch.

Who this is for

  • New marketing hires who need to move from theory to running real campaigns fast.
  • Small business owners who are handling their own marketing and want a repeatable system.
  • Career switchers moving into marketing from an unrelated field.
  • Freelancers who want to pitch brand strategy work with more confidence.

Instructor

Bassem Wahba
Marketing & Branding Instructor
Bassem Wahba
Marketing & Branding Instructor

Marketing and branding leader with 15+ years driving brand strategy for regional F&B and lifestyle brands, focused on digital growth, creative direction, and data-driven decisions.

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Sessions & Workshops

Packages

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Brand Building Bundle
1 Program

Brand Building Bundle

ProgramBrand & Marketing Mastery
Brand Strategy Clarity Session×1
Social Media & Digital Growth Workshop×1

Individual: EGP 900 (1x500 + 1x400)

EGP765
Save EGP 135 · 15% off
Valid for 2 months from purchase
Focused bundle for Brand & Marketing Mastery

FAQ

No, this focuses on strategy and planning, not execution or design tools.

Yes, examples lean heavily on hospitality and retail, but the frameworks apply broadly.

A mix — sessions are 1:1 coaching, workshops are small-group and hands-on.